About Us
InyoCare
The senior living industry has specific challenges and sensitivities that take more than typical marketing know-how to navigate—it requires a partner who can speak the language of Senior Care.
The InyoCare team has more than 25 years of experience working in the senior living and digital marketing industries. Having us by your side will help you leverage digital marketing tools to grow your business and communicate your value to your customers.
Changes
Continuous change makes digital marketing hard to keep up with. Whether it’s new paid advertising platforms, algorithm changes, or shifting best practices, our team has navigated these changes at enterprise levels for over 20 years and cut our teeth along the way. This expertise is invaluable, and it’s one of the things we are proudest to offer our clients.
Lessons Learned
In the early 90s, having a website became critical and was enough to establish a presence. Over time, SEO and paid advertising became essential additions. Eventually, this was followed by the rise of social media. All of these shifts introduced new challenges—determining if and where your business should show up. The answer isn’t universal, and many learned through experience that not every platform is the right fit.
Leveraging AI
Now we’re experiencing a new shift. AI is emerging in various forms, and you’re left asking the same question again: is this right for me? To answer this, InyoCare is providing ways for our SMB customers to start engaging with AI-optimized digital marketing through our GEO offering.
We know things will continue to change, so how does one keep up with this evolving landscape? Find a partner that understands your business, can keep pace with these shifts, and walks you through them hand in hand.
How We Work Together
-Digital Marketing is not "one size fits all" so it's important for us to discuss your goals with you before making any recommendations. This is why we typically like to start with a quick introductory call.
After that, we'll provide you with a proposal including our strongly recommended strategic engagements.
How closely we work on the deliverables is dependent on your working style and the work required—we know you're busy so we like to be a partner you can rely on, not another thing to manage.
SEO, for example, typically requires some occasional email exchange and periodic metrics reviews. SEM, where we are working with larger budgets, typically requires closer communication. No matter the work, rest assured our team is close by to answer any questions you may have.
The Leadership Team at InyoCare
Ron Hoopes – President and Creative Director
Summer Herlevi – Director of Operations
Steve Hoopes – Marketing Director
Andy Duenas – Director of IT
Lexi Russell - Director of Finance
Bianca Morrell - Marketing Manager