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What AI Engines Should Senior Living & Healthcare Marketers Be Paying Attention To?
A plain-English guide to the AI Engines that actually matter and how to use them to reach today's seniors and their families Staying up to date with the changing AI engine landscape can feel like drinking from a firehose. It feels like a new “engine” or “model” or...
Profile Management: Your Digital Self in the Age of AI
Do You Trust Me? The kitchen still carries that faint smell of last night’s garlic and onions. It’s one of those sticky, humid afternoons where your shirt clings to your back and the fan just pushes warm air around. You’re scrolling for a local plumber because the...
What Is GEO? And How Is It Different From SEO?
Generative Engine Optimization (GEO) is the practice of optimizing your content to be cited, summarized, and presented as the answer by AI-powered tools.
GEO’s Goal is to Get Cited: How to Become the AI Engine’s Trusted Source
The Digital Marketing Landscape has Changed For decades, the Holy Grail of digital marketing was the blue clickable link. If you were the first result on a Google search page, you won. But the landscape has shifted. Today, families and decision-makers aren’t just...
AI is Forcing Businesses to Audit their Past and their Presence
I’m sure you’ve noticed that while sometimes the AI overview gives you exactly the information you need, other times, you know what it’s saying can't be true. Which leads you to think, where did it get this completely wrong information? And why did it select that...