Choose from six online marketing options.
Choose one or more marketing options to draw more patients into your practice.
Organic Search
Social
Media
Email
Marketing
Google &
MS Ads
Blog
Content
Facebook
Campaign
Organic Search Optimization
Choose set up plus one of the three monthly service levels.
Set Up
1. Search Console – Submit website to Google Search Console to enable fast re-indexing.
2. Structured Data – Focused page titles and search snippets for each page of the website.
3. Set up or audit existing Google My Business.
4. Set up or audit existing Bing Places.
5. Set up or audit existing Apple Maps.
Level 1
- Build and write a new landing page for the determined keywords.
- Analytics access. Review visitor statistics with InyoCare.
- Monitor Google My Business for reviews (positive and negative).
Level 2
- Build and write a new landing page for the determined keywords.
- Analytics access. Easy to read 1 page report sent quarterly.
- Monitor Google My Business for reviews (positive and negative).
Level 3
- Build and write a new landing page for the determined keywords.
- Analytics access. Expanded 4 page report sent quarterly.
- Monitor Google My Business for reviews (positive and negative).
Email Marketing
Choose set up plus one of the three monthly service levels.
Prerequisite: Must have first done at least 3 months of one of the following:
a. Facebook campaign b. Google or MS Ads (PPC) c. SEO w a landing page
Set Up
1. Set up email campaign.
2. Determine a promotional offering.
3. Choose an image and write promo and support copy.
4. Determine demographics and geographic location for email list
5. Create A/B testing options
6. Create a landing page on your website specific to the promotion
7. Maintain an email list (updates and unsubscribe)
Level 1
Ask us about Ad > LP > Coupon
Level 2
Ask us about Quiz > Risk Assessment > Coupon
Level 3
Ask us about Content
(blog = valuable content first, then ask > Opt-in)
Google Ads & Microsoft Ads
Choose set up plus one of the three monthly service levels.
Set Up
1. Set up a Google Ads and/or Microsoft Ads campaign.
2. Build landing pages and/or install tracking pixels.
3. Determine a headline (or promotional offering).
4. Determine keywords to use based on the competitor’s Ads campaign and your promotional offering.
Level 1
1. Report metrics and data analysis
2. Fine-tune the Ads campaign for next month
Low media budget
Level 2
1. Report metrics and data analysis
2. Fine-tune the Ads campaign for next month
Medium media budget
Level 3
1. Report metrics and data analysis
2. Fine-tune the Ads campaign for next month
High media budget
Blog Content
Choose set up plus one of the three monthly service levels.
Set Up
1. Set up a blog page or section as part of your website
2. Set up access to your social media (FB, X (Twitter), LinkedIn)
Level 1
1. One blog post per month at 500 words. InyoCare decides the topic.
2. Social Media tie in links to your blog post (FB, X (Twitter), LinkedIn)
Level 2
1. One blog post per month at 800 words. Client or InyoCare decides the topic.
2. Social Media tie-in links to your blog post (FB, X (Twitter), LinkedIn)
Level 3
1. Two blog posts per month at 800 words. Client or InyoCare decides the topic.
2. Social Media tie-in links to your blog post (FB, X (Twitter), LinkedIn)
Facebook Campaign
Choose set up plus one of the three monthly service levels.
Set Up
1. Set-up a Facebook campaign.
2. Install FB pixel to track visitors.
3. Determine psychographics (interests) and demographics (location zip, age).
4. Determine a promotional offering.
5. Choose image and write promo and support copy.
6. Verify congruency between ad and LP.
7. Create A/B testing options.
8. Create landing page on website specific to the promotion.
Level 1
1. Report and data analysis based on arrivals to LP
2. Only one ad at a time
Level 2
1. Report and data analysis based on arrivals to LP
2. Fine-tune A/B testing options
Level 3
1. Report and data analysis based on arrivals to LP
2. Fine-tune A/B testing options
3. Frequent metrics monitoring
Social Media
Choose set up plus one of the three monthly service levels.
Set Up
1. Set up or audit an existing Facebook page.
2. Set up or audit an existing Instagram account.
3. Set up or audit an existing X (Twitter) account.
4. Set up or audit an existing LinkedIn page.
5. Make appropriate edits to each account.
6. Determine series or campaigns with the client.
Level 1
1. One Facebook post per month.
2. One Instagram post per month.
3. One X (Twitter) post per month.
4. One LinkedIn post per month.
5. Client will send photos. InyoCare will help write a caption.
6. Monitor social media for mentions (positive and negative) about your practice.
Level 2
1. Two Facebook posts per month.
2. Two Instagram posts per month.
3. Two X (Twitter) posts per month.
4. Two LinkedIn posts per month.
5. Client will send photos. InyoCare will help write a caption.
6. Monitor social media for mentions (positive and negative) about your practice.
Level 3
1. Four Facebook posts per month.
2. Four Instagram posts per month.
3. Four X (Twitter) posts per month.
4. Four LinkedIn posts per month.
5. Four will send photos. InyoCare will help write a caption.
6. Monitor social media for mentions (positive and negative) about your practice.