Choose from the online marketing options.
Choose one or more marketing options to draw more people to you.
Organic SEO
Social Media
Paid Ads
Organic Search Engine Optimization
What is Organic SEO:
Organic SEO (Search Engine Optimization) helps your business appear higher in unpaid Google search results, making it easier for families to find your business when searching for care options nearby. By optimizing your website’s content, structure, and local listings, SEO builds trust and credibility, improves user experience, and attracts consistent, high-quality leads without ongoing paid ad costs. For senior care providers, strong organic visibility means being discovered at the exact moment families are making important decisions—helping you stand out from competitors and grow your occupancy and credibility over time.
Search engines generate a score based on an ever-changing qualification algorithm that determines where your website falls in the organic search results. Consistent and ongoing Organic SEO efforts are important to improve your score and maintain it long-term. This is where we can help. There’s no need for you to worry about keeping up with the changing requirements, we’ve got you covered.
Paid Ads
Why Paid Advertising:
Paid advertising helps senior care facilities increase visibility and reach families who may be exploring care options online or within their local community. Through channels like Google, Meta (Facebook/Instagram), Microsoft/Bing, and digital display networks, paid ads can appear in search results, social feeds, and across relevant websites. Whether paying per click or per impression, these campaigns allow you to target specific audiences and geographic areas, ensuring your message reaches the right people at the right time. For senior care providers, paid advertising is a powerful way to build awareness, stay competitive, and complement long-term marketing efforts like SEO and social media by driving immediate visibility and engagement.
Summary
InyoCare Marketing
InyoCare Marketing believes that a well-rounded, strategic marketing approach that involves multiple touchpoints across the various marketing avenues is key to lead generation as well as brand visibility and awareness. Doing this alone or in-house can be difficult to keep up with. InyoCare does the heavy lifting here–staying up to date with current industry trends, SEO algorithm requirements, paid ad policy updates, and more, so you don’t have to. We work with you to make sure your strategy is within your budget, matches your goals, aligns with your brand voice, and leverages the avenues that with reach your desired audience.
Social Media
Why Social Media:
A strong social media presence helps senior care facilities build community, strengthen their brand image, and showcase the warmth and quality of care they provide. Regularly sharing meaningful updates, photos, and stories allows families, residents, and staff to stay connected while giving prospective families an authentic view of daily life at your facility. Social media isn’t just about lead generation — it’s about maintaining trust, demonstrating compassion, and creating an ongoing conversation with your community that reinforces your reputation as a caring, professional, and welcoming place for seniors and their loved ones.