Choose from six online marketing options.
Choose one or more marketing options to draw more patients into your practice.
Organic Search
Social
Media
Email
Marketing
Google
Ads
Blog
Content
Facebook
Campaign
Organic Search Optimization
Choose Set up plus one of the three monthly service levels.
Set Up
1. Search Console – Submit website to Google Search Console to enable fast re-indexing.
2. Structured Data – Focused page titles and search snippets for each page of the website.
3. Set up or audit existing Google My Business.
4. Set up or audit existing Bing Places.
5. Set up or audit existing Apple Maps.
Level 1
- Build and write a new landing page for the determined keywords.
- Analytics access. Review visitor statistics with InyoCare.
- Monitor Google My Business for reviews (positive and negative).
Level 2
- Build and write a new landing page for the determined keywords.
- Analytics access. Easy to read 1 page report sent quarterly.
- Monitor Google My Business for reviews (positive and negative).
Level 3
- Build and write a new landing page for the determined keywords.
- Analytics access. Expanded 4 page report sent quarterly.
- Monitor Google My Business for reviews (positive and negative).
Email Marketing
Choose Set up plus one of the three monthly service levels.
Prerequisite: Must have first done at least 3 months of one of the following:
a. Facebook campaign b. Adwords (PPC) c. SEO w landing page
Set Up
1. Set-up email campaign.
2. Determine a promotional offering.
3. Choose image and write promo and support copy.
4. Determine demographics and geographic location for email list
5. Create A/B testing options
6. Create landing page on website specific to the promotion
7. Maintain email list (updates and unsubscribe)
Level 1
- Ad > LP > Coupon
- 5 email sequence (3 valuable info, 2 promotional w CTA)
- Facebook Ad ($10/day)
Level 2
- Quiz > Risk Assessment > Coupon
- 8 email sequence (5 valuable info, 3 promotional w CTA)
- Facebook Ad ($15/day)
Level 3
- Content (blog = valuable content first then ask > Opt-in)
- 12 email sequence (7 valuable info, 5 promotional w CTA)
- Facebook Ad ($20/day)
Google Ads
Choose Set up plus one of the three monthly service levels.
Set Up
1. Set-up a Google Ads campaign.
2. Install Google pixel.
3. Determine a headline (or promotional offering).
4. Determine keywords to use based on the competitor’s Ads campaign and your promotional offering.
5. E-book “Online Marketing for Your Dental Practice”
6. Optional: Set up a retargeting ad (additional fee).
Level 1
1. Report and data analysis
2. Fine-tune the Ads campaign for next month
Media budget (between $100 – $300)
Level 2
1. Report and data analysis
2. Fine-tune the Ads campaign for next month
Media budget (between $301 – $600)
Level 3
1. Report and data analysis
2. Fine-tune the Ads campaign for next month
Media budget ($601 +)
Blog Content
Choose Set up plus one of the three monthly service levels.
Set Up
1. Set up a blog page or section as part of your website
2. Set up access to your social media (FB, Twitter, LinkedIn)
3. E-book “Online Marketing for Your Dental Practice”
Level 1
1. One blog post per month at 500 words. InyoCare decides the topic.
2. Social Media tie in links to your blog post (FB, Twitter, LinkedIn)
Level 2
1. One blog post per month at 1,000 words. Client or InyoCare decides the topic.
2. Social Media tie in links to your blog post (FB, Twitter, LinkedIn)
Level 3
1. Two blog posts per month at 1,000 words. Client or InyoCare decides the topic.
2. Social Media tie in links to your blog post (FB, Twitter, LinkedIn)
Facebook Campaign
Choose Set up plus one of the three monthly service levels.
Set Up
1. Set-up a Facebook campaign.
2. Install FB pixel to track visitors.
3. Determine psychographics (interests) and demographics (location zip, age).
4. Determine a promotional offering.
5. Choose image and write promo and support copy.
6. Verify congruency between ad and LP.
7. Create A/B testing options.
8. Create landing page on website specific to the promotion.
Level 1
1. Report and data analysis based on arrivals to LP
2. Only one ad at a time
Level 2
1. Report and data analysis based on arrivals to LP
2. Fine tune A/B testing options
Level 3
1. Report and data analysis based on arrivals to LP
2. Fine tune A/B/C testing options
Social Media
Choose Set up plus one of the three monthly service levels.
Set Up
1. Set-up or audit existing Facebook page.
2. Set-up or audit existing Instagram account.
3. Set-up or audit existing Twitter account.
4. Set-up or audit existing LinkedIn page.
5. Make appropriate edits to each account.
6. Determine series or campaigns with the client.
Level 1
1. One Facebook post per month.
2. One Instagram post per month.
3. One Twitter post per month.
4. One LinkedIn post per month.
5. Client will send photos. InyoCare will help write caption.
6. Monitor social media for mentions (positive and negative) about your practice.
Level 2
1. Three Facebook posts per month.
2. Three Instagram posts per month.
3. Three Twitter posts per month.
4. Three LinkedIn posts per month.
5. Client will send photos. InyoCare will help write caption.
6. Monitor social media for mentions (positive and negative) about your practice.
Level 3
1. Eight Facebook posts per month.
2. Eight Instagram post per month.
3. Eight Twitter post per month.
4. Eight LinkedIn post per month.
5. Client will send photos. InyoCare will help write caption.
6. Monitor social media for mentions (positive and negative) about your practice.